Refining the art and business of wedding content creation.

1:1 Coaching with abby

A mentorship experience designed for creatives who are ready to master their craft, elevate their brand, and confidently step into the luxury wedding space. Through personalized guidance, I help you refine both the creative and strategic sides of your business from capturing weddings with an editorial eye to building systems, pricing, and content that align with your dream clients.

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ABIGAIL NORMAN

meet your coach

With over 9 years of experience in content creation and digital marketing, I’ve spent nearly a decade mastering the balance between creativity and strategy. What began as a passion for storytelling through social media evolved into building a multi-six-figure creative agency, a team of talented women, and a thriving business rooted in authenticity and excellence.

When I left the corporate world to pursue content creation full-time, I never imagined it would open doors to so much freedom — from capturing luxury weddings across the country to mentoring other creatives who want to do the same. But none of it happened by chance.

It took:
– A clear vision and strategy to book dream clients and build long-term relationships
– Systems that allowed me to grow without burnout or creative overwhelm
– A constant commitment to refining my craft and elevating my client experience

Now, I’m passionate about mentoring aspiring wedding content creators who are ready to refine both the art andbusiness of what they do. Through my coaching programs, I’ll help you step into your next level — one built on intentional storytelling, elevated branding, and the confidence to turn your creativity into a profitable, purpose-filled business.

what you can learn from me

  • Building Your Foundation

    • Defining your niche and positioning yourself in the luxury wedding market
    • Crafting a brand identity that attracts high-end clients
    • Building confidence behind your creative process and storytelling style
    • Setting up the systems and workflows that support long-term success

  • The Art of Wedding Content Creation

    • Mastering the art of capturing intentional, emotional, and editorial moments
    • Understanding lighting, angles, and pacing for cinematic storytelling
    • Creating content that complements photographers and planners seamlessly
    • Organizing shot lists and on-site structure for effortless coverage

  • Turning Creativity into Profit

    • Pricing with confidence and structuring profitable packages
    • Booking dream clients through strategy, not chance
    • Creating an elevated client experience from inquiry to delivery
    • Building repeat relationships with planners and vendors

  • Scaling with Strategy

    • Implementing systems for growth without burnout
    • Building and managing a small, aligned team
    • Expanding into education, digital products, or agency work
    • Refining your mindset for longevity, leadership, and creative fulfillment

schedule your 1:1 coaching with abby

Your growth deserves intentional guidance. Schedule a personalized 1:1 session with me to gain clarity, strategy, and confidence in building your wedding content business. Each session is designed to meet you exactly where you are, whether you’re just starting out or ready to elevate into the luxury space.

If you’re looking for deeper mentorship and ongoing support, we also offer mentor packages that include multiple sessions, accountability, and customized guidance to help you refine both the art and business of wedding content creation.